Sean specialty is creating custom type logos and on this post we will take an inside look of his process and how everything gets done. Enjoy
Fabule is startup focused on providing open-source home accessories to curious and creative individuals. While the customizable nature of their products caters to the DIY community, they especially wanted to gear their branding efforts towards reaching the average person wanting to get started with tinkering and making things.
They were looking to have a friendly image developed that would give a human face to otherwise geeky concepts.
In terms of stylistic direction, the logo was to strike a balance amongst three concepts: Playful, Sophisticated, and Organic.