What better way to evaluate the effectiveness of logos than to examine how they have evolved in successful and age-old companies? We have scouted for some of the most well-known companies in the world and researched on how their logos have changed over the years, decades and even the century. We hope that these will give you some ideas on how companies like these have designed their logo in such a way that people could easily identify with their brand names. Full list after Jump.
A company’s logo is a recognition tool for the public to link their services or products to the company. In other words, it is part of a company’s branding. Without such branding, the public will not be able to differentiate between companies, and therefore unable to expect a certain standard or quality from the company which they interact with. A logo, if designed effectively, can bring to people’s mind the unique selling proposition of an organization, which inevitably promotes the company on a sub-conscious level.