Motion and animated infographics are exciting new ways to engage your audience with visual content. These visuals can help explain complex topics in an easy-to-understand format while adding an element of entertainment that may not be present in static imagery. And when used correctly, motion and animated infographics can provide a powerful boost to your marketing strategy.
Example: We turned a Newscred survey into an animated infographic, designed in modular panels so that each section could be used individually.
Here are some of the key benefits you can reap from using motion and animated infographics:
Increased Engagement Motion and animated infographics give viewers an exciting alternative to regular text-based content. When your visuals have elements of movement, they become more dynamic and engaging, leading to higher engagement rates. Additionally, if you animate various elements in an infographic – like arrows or icons – it helps further guide the user’s point of view through the entire piece.
Enhanced Comprehension Motion and animation help users understand complex topics faster than a traditional static image could ever do alone. When viewers can visually interact with a concept by watching its components move around on the screen, their brains become better equipped to retain that information for long-term use than when reading about something or simply looking at an image alone. Additionally, these types of visuals often keep people on the page longer due to their interactive nature leading to more significant comprehension potential.
Motion and animated infographics allow marketers to ensure their messages reach maximum efficiency with minimum effort! By using these types of visuals instead of traditional text-heavy maxims, brands can gain more exposure while communicating better with potential customers through an eye-catching combination of imagery and animation that grabs attention in seconds!
Author: admin
I am the creative director at IGRAPHI and an award winning designer and web developer with 20 years of experience conceiving and implementing design and technical solutions across traditional, digital, and social media platforms to effectively engage target audiences with clients’ messages and products. Built and managed brands from the ground up, worn every hat on the rack, one brand at a time.
