1. BroadcastingAsk any social marketing consultant what the number-one no-no is on Facebook, and he'll likely tell you it's "broadcasting" your messages instead of providing fans with relevant content and engaging on an continual basis.
"With Facebook, marketers of any size can do effective, word-of-mouth marketing at scale for the very first time. But Facebook is all about authenticity, so if your company is not being authentic or engaging with customers in a way that feels genuine, the community will see right through it," says Facebook spokeswoman Annie Ta.
