Why Social Media?

In the age of the internet, social media tools offer a powerful way for scientists to boost their professional profile and act as a public voice for science. Although the type of online conversations and shared content can vary widely, scientists are increasingly using social media as a way to share journal articles, advertise their thoughts and scientific opinions, post updates from conferences and meetings, and circulate information about professional opportunities and upcoming events. Google searches now represent the standard approach for discovering information about a topic or person—whether it be search committees collecting information about faculty candidates, graduate students searching out prospective labs, or journalists on the hunt for an expert source. Consequently, in today’s technology-driven world, lack of an online presence can severely limit a researcher’s visibility, and runs the risk that undesirable search results appear before desirable ones. A growing body of evidence suggests that public visibility and constructive conversation on social media networks can be beneficial for scientists, impacting research in a number of key ways.

Why Social Media?

Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. (Wikipedia)

Google Hangout with Scientists using Social media on “The Science of Science Communication in Social Media (12-17-13)

Social Media Planning


Background and Misc. Resources


Project Examples

Video Examples

Mapping Examples/Resources


Digital Storytelling Examples

Mobile Tech and App Examples/Articles

  • GreenRN: mobile ap provides tips for nurses three times a week to educate and inspire nurse professionals and students about environmental health factors and ways to positively affect their patients and themselves.
  • Locavore site and app to find and share local, in-season food.
  • Healthy Child Healthy World: mobile apps (pocket guides), social networking
  • Text2Quit: mobile, texting
  • AirNow Mobile App from the EPA
  • State of the Air App from the American Lung Assoc.
  • CitiSense from UCSD scientists
  • What’s on my food? from Pesticide Action Network
  • Daily dose of toxics to be tracked – Nature article on how exposome studies tie environmental exposure to biological triggers of disease


Tweeting at Conferences

Training Opportunities and Resources


Superfund Related Training and Professional Development Resources

Multimedia & Data Visualization

Science & Health Communication


Assessment and Evaluation


National Institute of Environmental Health Sciences, U.S. Department of Health and Human Services. (2012). Partnerships for Environmental Public Health Evaluation Metrics Manual. NIH Publication No. 12-7825. [Metrics are included for web and social media]







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